Reading the donor pulse — and taking gifts securely on the call.
A national charity used AI to surface which causes and appeals genuinely moved donors, then collected card donations over the phone with PCI DSS‑compliant DTMF masking — so card details never reached agents or call recordings.
The challenge
A national charity ran several appeals at once but couldn't tell which causes genuinely moved donors — fundraisers worked on instinct. And taking card gifts over the phone risked exposing card data to agents and recordings, putting the charity on the wrong side of PCI DSS.
What Moasilat did
AI now transcribes and scores every donor conversation for sentiment and theme, surfacing which causes and appeals resonate most so the team focuses effort where giving actually lifts. Phone donations are captured with PCI DSS‑compliant DTMF masking: the donor keys their card number directly to the payment processor, so the digits never reach the agent, the call recording, or Moasilat.
Indicative results drawn from industry outcomes and platform capability. We’ll publish Moasilat’s own named case studies as we grow.
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